A well established website on google often climbs the ranks faster due to SEO (Search Engine Optimisation) being the key factor. There is a lot to learn to gain pace in internet marketing, however, it is doable if you take the right direction.
Search engine optimization (SEO) is a process of optimizing your website to improve your rankings in the search results to get more organic (non-paid) traffic.
Let’s talk about the basics first, therefore throwing light on what needs to be completed as you build your website. Your URL is the first thing people find on Google, therefore you need to add your keyword (s) to your URL.
This allows Google to know where to position your website and its content to rank on the search engine. Without keywords, Google is unable to recognise what the content is all about. Make sure you add keyword (s) to your H1, H2 and H3 tags to highlight the content.
You also need to include your keyword (s) in your title tag. Once again Google needs to know immediately what your website and its pages and posts are all about. Many tools can be utilized to add title tags to your content. My favourite is (AIOSEO)
If you type ‘’Books’’ into Google it comes up with Waterstones as the number one website for that category. You should be adding your keywords to your meta tag description to allow Google to recognise the topic and its content to explain the niche.
Make sure you use your keywords (s) within the first 150 words of your content preferably at least once in the first paragraph. This allows Google to rank your content accordingly and faster.
All in One SEO (AIOSEO) for WordPress is the best WordPress SEO plugin that allows you to easily optimize your WordPress website for search engines and social media platforms.
Clearly Define Your Goals
Planning your content strategy is important to what you can teach and help customers with. Whether you’re selling online products or creating a content-rich learning website, planning is essential.
Getting a website well established on Google means planning and digging in deep to offer great content. If you are interested in affiliate marketing you’ll need product reviews.
Clearly define your goals by telling your audience how your product can solve problems, make life easier and how they can save money. Set standards for yourself and make your content attractive to your niche and customers.
Gain Trust for Your Audience and Turn them Into Customers
Getting a website well established on Google means gaining trust and Google loves this. If your traffic is growing trust it will be ranked higher. Alternatively having lots of comments helps too.
Use examples to teach customers about how your product or niche can assist and help them organize or make life easier. After all, we all like to make things easier hence we strive to buy products that prove this.
First Impressions Count for A Well Established Website on Google
It is still possible to focus on factors that can create a great first impression: the quality of content, usability and visual aesthetics are the three main goals. Make your website navigation friendly with page menus to help guide customers to the part they are most interested in.
Customers often return if the information they require is easily reachable in list form much like this post from one topic to another on how to create a well established website on google. First impressions are important and prove the time a customer will spend on your website.
Use authority resource pages to attract those that wish to learn. Adapt to change by updating such pages so customers return, moreover, create a website that is an information resource that simply can’t be missed.
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Quality Backlinks for A Well Established Website on Google
At the beginning of your online website or online business creation, you may find it difficult to find quality backlinks. This is normal as you must show authority within your niche first.
You must bear in mind the time it takes for a website to get indexed by Google and the content it takes to press for traffic. Generally speaking, your first task is to have inbound links and a few outbound links, to begin with.
You don’t need to worry about backlinks at the first stage of your business as long as you have a few links (Inbound and Outbound) within your post. Backlinks are when someone perhaps has a highly authoritative website that wants to exchange links for the same reason hence it takes time.
An internal link is a link that comes from one of your pages or posts from the same website you are working on. An outbound link could be for example a Wikipedia website used to teach about a certain idea you have. You’re looking to make your website a well established website on Google
Backlinks remain one of the most powerful SEO tools out there even in 2022. Along with great content, it’s a surefire way to improve not only your search rankings but also boost your conversions. The more authoritative your website, the better chance to trade backlinks.
Become a Source for Bloggers & Reporters
Think about driving as much authority into your niche as possible and become a resource for those that are interested in your content. Become a source for bloggers and reporters who will continuously return to your website for new information.
As you continue to attract new customers who hopefully share your content on social media and other platforms your authority will increase. Find that energy to have your content reach out to those that care. This is known as your target audience.
Create a niche that isn’t too broad and concentrate on homing in on customers that are looking for exactly the information you create. Once you have found that authority your backlinks can be gained and you will become worthy of a higher ranking on Google.
Publish “Skyscraper” Content for SEO
Find successful skyscraper content (typically from the top search results on Google but also popular content on social). Reverse engineer that content’s success by evaluating who linked to or shared it. Create something better.
Also knowing who linked to your content and why is a great way to learn how to optimize your content even more. The relationship between you and your members on social media counts for a lot in finding out why people are interested in your content.
If you’re selling products, find information that is relevant to the product and study it until your idea becomes far more powerful for sales. Create an abundance of information to highlight your selling points, why your product is better and how it can assist the customer.
Creating skyscraper content that ignores true value ultimately leads to a poor reader experience. You don’t need to write huge posts to establish authority as long as your content is 100% viable and correct.
Analyze Everything for A Well Established Website on Google
SEO analysis is the process of closely examining a website to gain a better understanding of how well the site has been optimized and what can be done to help the site improve.
The steps to analyze your website are to check your visibility on Google. via GIPHY and check URLs and meta descriptions to make sure all keywords are in place. Without these Google won’t know much about your website to index and rank it.
Also, be sure to analyze your titles and headings. Are they relevant to the content used to explain them? You should evaluate incoming links with Google search console and Bing Webmaster tools. Be sure to check your internal links too.
Your internal Links should be cross-examined and on-topic for the content you are writing about, moreover check to see if all links work. This investigation will make sure you have no broken links on your website.
Analyze your website content to check its authoritative and on-topic. Does it teach and solve problems, does it sell and does it drive traffic. You can watch where your traffic is coming from by use of Google and Bing analytic tools for free.
Speeding Up Your Website for Faster Loading
One important aspect that involves building a well established website on Google means speed. Does your website load up fast in a browser? The reason why many potential customers leave a website is due to poor speeds.
Why spend a huge amount of time concentrating on a target audience if your website doesn’t load up accordingly. Two seconds is the threshold for eCommerce website acceptability. At Google, they aim for under a half-second. In fact, 40% of consumers will wait no more than three seconds before abandoning a site.
At Born Affiliate, you can see that my website loads in less than a second due to the right choice of theme, minimising images and caching pretty much everything file-based. Run a site speed diagnosis and check your speed and get to work on improvements.
Things to Do!
Delete unused plugins and themes because this is a major problem for some that have downloaded those that aren’t required or are out of use. Be careful not to have two plugins for one job as this can cause a conflict and slow your website down.
Remember to clean up your media library and your database and remove render-blocking Javascript and CSS. Many tools or plugins can do this for you. Minify CSS, HTML, and JavaScript. Try not to create long lazy pages that load up slow.
Too much traffic: At any given level, a web server can only support requests from a certain number of people. Once that number is surpassed, the page will load slower or even crash. Many websites have crashed during fantastic offers due to the capacity of users.
Making Progression Towards Achievement
Learning how to optimize your website by utilizing SEO is to maximise online success. It’s no easy route to take, however, can be learned quickly as you move forward. The key is to join a training program and learn everything from starting up to making money online (MMO)
I hope you have enjoyed reading this post and can relate to it or have learned the real need to get a website well established on Google. It’s all about numbers via traffic and analysation of your traffic.
Where does it come from? Am I doing the right thing? How can Improve this to make things work? Ask yourself all these questions and begin to research exactly how to create, maintain and own a winning website.
